Wednesday 17 February 2016

Sorry Kanye, Kylie Jenner is Reportedly the New Face of Puma


Screen Shot 2016-02-17 at 12.58.36 PMPuma has spent the last few years stepping up its edginess in an effort to better compete in both the footwear and fashion world with powerhouses like Nike and Adidas. From their endorsement of Meek Mill and Casey Veggies to Rihanna,
its done a great job at picking young celebrity ambassadors to help along that cause. The newest high profile celeb they’ve poached? Kylie Jenner.
Jenner is one of the most popular members of the Kardashian/Jenner clan, and has 51.5 million followers on Instagram, which is more than Rihanna, Meek and Casey combined. That statistic alone is enough reason for Puma to go hard after Tyga‘s on-again, off-again girlfriend, and that’s exactly what they did, reportedly offering Kylie $1 million to join their team. Kanye West–(insert his obvious affiliation here)–who is housed under the Adidas brand, offered Puma their $1 million back after claiming that there would “never be a Kylie Puma anything!”
      Unfortunately for Yeezy Season, that declaration proved false this week, as Nice Kicks has confirmed that Kylie Jenner would be joining Puma’s team, and has already completed photoshoots for her new home. “Today at Agenda Las Vegas, while stopping by the Puma booth at Liberty Fairs, we were able to confirm that the Kylie Jenner Puma partnership is in fact a go,” reports NK.
As long as Rihanna is working with Puma, chances are Kanye doesn’t try to start a war with the German-born company, so chalk this up as a stone-cold L for the “Famous” rapper.
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